silencer reflection: Cracking the Nexus Q, Google's 25-watt amplified obsession

Friday, June 29, 2012

Cracking the Nexus Q, Google's 25-watt amplified obsession

"We're missing a nut," says a bemused Matt Hershenson, former Danger founder and now Google's director of hardware for Android, pointing at a vacant spot on an exploded photo of the Nexus Q. Its parts are strewn out across a white background, perfectly arranged in a linear pattern that starkly contrasts with the spherical nature of the thing. "Wow, you're right," agrees Joe Britt, engineering director at Google and another former Danger founder. "It's like the illuminators, you know, the monks who used to draw up the codexes." Hershenson picks up the reference without missing a beat: "Everybody needs to make at least one mistake. Nothing can be perfect."

That goes against everything else we've been learning from the pair, who spend 45 minutes walking us through every detail of what went into the development of the new Nexus Q. They worked hand-in-hand with engineers and designers and materials experts, ensuring everything from the bearings to the LEDs were, well, perfect. But there is one thing, something larger, that many have said is a crucial flaw in this illuminated device: pricing. Will people pay $299 for a high-concept, low-functionality social media streamer? Join us after the break for how the Q came to be, and why Britt and Hershenson think it will be a success.

Gallery: Nexus Q hands-on